VCFA rebrands for the future
The VCFA has launched the rebranded style, with a brand new logo and website to position the Association as a progressive football association within Australia.
The new brand style, largely seen through the new logo, new brand colours and elements, looks to the future while maintaining a clear link to the history and where the Association has come from.
The logo border, shaped like a club shield, represents the football community; the clubs, teams, players, officials, administrators, fans, and volunteers who together make up the VCFA.
The cross and the football link directly to the previous logo and represent the foundation of the VCFA, for God through football. The core purpose of the Association remains central in our brand and logo.
The sleek styling of the VCFA lettering signifies the free flowing beauty of our sport, while stacked text represents the Associations role in providing structure and guidance our great game.
The new brand and thinking will drive the Association forward, and you will see the brand elements flow through communications and digital promotions this season and in future seasons.
Photo: @eliasyakka
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